Seamless AI-workflow for consistent, accurate and high-quality productinformation per marketplace
Impactful marketplace expansion
Ultramar, a specialist in cleaning products, aimed to expand internationally through the Dutch marketplace bol, as well as the German and French marketplaces.
We were challenged by limited time, strict platform rules and the need to ensure trusted quality. With an AI-driven workflow and strategic content optimisation, we helped Ultramar achieve 181% sales growth on bol and 90% on Amazon DE/FR, completely compliant and loyal to their brand.
Revenue growth bol
Revenue growth on bol compared to the set target. Additionaly, we gained 124% more visitors.
Revenue growth Amazon
Revenue growth on Amazon Germany and France.
Time saved
Thanks to our AI workflow, we saved 90% of the time that would have been invested for content creation.
We are big fans of Ultramar
Ultramar has been the specialist in high-quality cleaning and maintenance products for convertible roofs, boat covers, awnings, and tents since 1998. Every year, they help thousands of customers keep their convertible or boat top in perfect condition. Quality is always the norm, exactly what their customers expect.
We are big fans of Ultramar. They take your stuff seriously and want you to enjoy it for as long as possible. In a world that is often all about constantly selling new products, Ultramar actually opts for sustainable preservation of what you already have.
Ultramar's challenge
Ultramar wants to expand its mission and grow bigger, further, and more impactful. To help more people maintain their properties, from the Netherlands to far beyond its borders.
Therefore they are expanding their channels to bol as well as to German and French marketplaces.
However, each marketplace has unique requirements and rules, from strict environmental regulations to platform-specific claim restrictions.
In addition, the timeframe for expansion is tight: with summer approaching, everything needs to be done quickly and efficiently, before the seasonal peak.
And on top of that, the international expansion could not come at the expense of the quality Ultramar is known for. Every piece of content had to be not only flawless and compliant, but also perfectly aligned with the tone of voice their customers are familiar with.
So, the challenge? Expanding internationally at lightning speed, while complying with complex platform regulations and consistently maintaining the right tone of voice and product claims.
Focus per market, aimed at maximum impact
We know that growth is no coincidence, it starts with insight. Together with valuable partners like Marktmentor, we mapped the search behaviour of target groups in different countries with razor-sharp precision. Data that reveals not just what is happening, but more importantly, what is possible.
These insights formed the backbone of a crystal-clear strategy: a market-specific focus aimed at maximum impact. To achieve this, we developed a unique, AI-driven workflow to create flawless, scalable content that not only meets the requirements of each platform at lightning speed, but also stays 100% true to Ultramar’s quality and style.
In-house developed AI tools
Our custom built AI tools played a key role in this. The Brand Identity Safeguardâ„¢ ensured content was seamlessly aligned with Ultramar’s brand identity, while the Policy Checkerâ„¢ and Claim Checkerâ„¢ ensured that every text was platform-proof and legally sound.
The Brand Identity Safeguard™ ensured that all content was seamlessly aligned with Ultramar’s brand identity, while the Policy Checker™ and Claim Checker™ guaranteed every text was both platform-proof and legally sound.
And we took it one step further. Each listing was optimised with precision: featuring catchy product descriptions, strategically placed keywords, and bullet points perfectly tailored to the specific requirements of each platform. Finally, we published the listings via ProductFlow: fully compliant and ready to advertise.
Our impact
Impressive results. Together with Ultramar, we achieved a remarkable 181% increase in sales via Bol.com. The German and French markets also performed strongly, with sales growth exceeding 90%.
This success was no coincidence, it was the result of the smart and strategic deployment of our AI tools. These tools reduced content creation time by 90%, enabling Ultramar to scale faster and more cost-effectively.
Perhaps even more importantly, thanks to our Policy Checkerâ„¢, Ultramar completely avoided fines and account suspensions, which is a common risk when entering international marketplaces.
And the best part? Their brand identity and reputation remained rock solid, even as they broke into new markets at lightning speed. ⚡︎
Let us help you fulfill your ambitions
Ready to scale your brand across borders fast, flawlessly, and risk-free? Let our AI-powered workflows do the heavy lifting. From lightning-speed content creation to full compliance and brand consistency, we help you conquer new markets without compromise.
Get in touch!
BENIEUWD NAAR ANDERE CASES
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Van keuzestress naar conversie: zo houdt Mattisson klanten vast
Winstgevende groei met margesturing als kern
Schaalbare visuele contentcreatie met AI gestuurde workflows
ULTRAMAR-KETPLACES: Met een AI gedreven workflow efficiënte expansie
SEO optimalisatie met AI gedreven contentcreatie
Scoren op Bol met de koopblok yield manager
